Content Marketing: Types of Content You Need to Have on Your Website

In this digital age of online marketing, things are changing all the time. If there’s one thing that is constant, it’s the importance of producing high-quality content. Therefore, if you want to make the most out of your digital marketing strategies, you need to back it up with strong content.  But what makes a great …

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Using Video as a Marketing Tool in 2019

While we cannot know exactly what is coming in the next years, we are left to speculate so we can put together a plan to get the most out of our marketing budget. You may even already have next year’s marketing budget put together. If it does not include video marketing, we strongly suggest that …

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Planning Well-Timed Marketing Campaigns

Creating a well-timed content, timing it to a special day often is a good idea. You write content according to a certain event or occasion and schedule your social media posts so it could correlate to the day it was supposed to be released. You catch the peak of the interest in a certain topic, …

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#MayTheFourthBeWithYou: Darth Vader’s Guide to Marketing

What can this infamous villain teach us about marketing? From the first Star Wars movie in 1977 to today, Darth Vader is still a highly acclaimed character worldwide and across all ages. So highly celebrated that as of writing, there are already 545,000 posts with the hashtag #maythefourthbewithyou on Instagram. Star Wars is indeed full …

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Your Ultimate Guide to Lead Generation in 2019

What Is Lead Generation? Let’s get started by defining what a lead actually is. According to Hubspot, a lead is “a person who has indicated interest in your company’s product or service in some way, shape or form.” A lead is not just any random potential client. It is the one that is already only …

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Should you combine SEO and PPC?

It’s not SEO versus PPC anymore, it’s SEO with PPC now. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) serve completely different purposes but both reap great benefits for your business. SEO is more focused on building an audience and making your business known online organically with the use of targeted keywords and high-quality content. PPC, …

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Digital Marketing for Small Businesses

When starting out, small businesses tend to gear their energy towards getting their first group of customers. They rely mostly on traditional advertising, giving out print ads and putting up big signs on the side of the road. While this strategy may bring in business, small businesses should also be looking out for prospects online. …

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Why Social Media Monitoring Is Good For Your Business

Social media is one of the top channels when it comes to online marketing. While you’re reading this, social media is on the move –people are scrolling their newsfeeds and businesses are generating content. Social media enables you to reach potential clients and generate sales, given that you have quality and engaging content to offer. …

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Do Dentists Need To Go Dental?

How does your clinic attract most of its new patients? If you haven’t explored digital marketing yet, you might be compromising the future growth of your business. Whether it’s Yellow Pages entries, billboards, and radio and TV advertisements, traditional marketing is slowly becoming a thing of the past. New estimates from eMarketer show that digital …

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Digital Marketing In The Next Decade

IF YOU WORK IN THE DIGITAL MARKETING WORLD TODAY, YOU KNOW THAT IT ISN’T AS COMPLEX AS IT WAS IN THE EARLY 2000S. As new apps enabling us to connect with potential clients surface, marketers need to adapt quickly to get ahead of their competition.The new millennium indeed brought a world of change for marketers …

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