Should Your Business Be Using Social Media?
Social media is growing at a rapid rate and your best customers are using it. Whether you believe it or not, they are checking your social media profiles before calling you and having properly set up social media accounts will help increase your conversion rates because it builds trust.
Benefits Of Social Media
Leveraging Social Advertising - Without social media accounts you'll miss out on excellent advertising opportunities with platforms like Facebook. Facebook advertising allows you to reach your best customers with laser targeted interests and behaviors. Social media ads are typically the cheapest form of PPC advertising and allow you to analyze data in real-time.
Boost Brand Awareness - If you're trying to grow your brand without social media, it will only cost you more in the long run. Social media makes it incredibly easy to allow people who have never heard of you before know what you're all about. If you don't think this is the case, you're leaving an open ground for your competition to build their brand in your space.
Increasing Inbound Traffic - Inbound marketing is one of the most effective ways to send targeted traffic to your website. This is the exact traffic you want because it's been laser targeted to fit your business. If you limit yourself to just organic traffic, you'll miss out on what is one of the most incredible opportunities for increasing sales and building your brand.
Improved Search Engine Optimization - Social media marketing increases social signals to your website which has clear benefits as described by Google. Additionally, if your social media profiles gain enough traction, you can find them even ranking at the top of search results for important key terms. The more space you occupy on the first page of Google, the better.
Increasing Conversion Rates - Traffic is important but if that traffic doesn't convert, that defeats the whole purpose of marketing. Without a conversion, you make no money! Social media increases conversion because it helps build social proof and allows your customers to engage with you freely with user-generated content.
Satisfy Your Customers - Losing a customer is never easy and gaining a new customer is even more difficult. The key to successful business growth is satisfying your current customer base while adding on to it. With social media, you have the ability to engage with your customers and hear the problems they're experiencing and how you can solve them. Your customers understand that social media is much more friendly and approachable than a phone call or email.
Maximize Brand Loyalty - Don't get tricked into thinking your follower or like count is important, these are simply vanity numbers. Focusing on these meaningless statistics will have you lose sight of the real goal, brand loyalty. Likes and follows don't generate word of mouth referrals, but brand loyalty does. Create a solid social media strategy, share valuable content, be consistent, and respond to queries.
Why You Should Be On Social Media
Facebook is currently the online behemoth of SOCIAL NETWORKING. It has over 2 BILLION users and growing every single day. Additionally, the most content out of any social media platform is shared on Facebook. This platform offers a much more personal experience and has excellent advertising opportunities.
Google Plus is Google's social media platform and has gone through a lot of changes over the past several years but ultimately it focuses on SOCIAL IDENTITY. It really hasn't gained traction like Google wanted but it's still critical for small businesses because of its inherent SEO benefits. Additionally, it integrates with other important Google products like analytics, AdWords, and even Youtube.
This platform is the king when it comes to VIDEO MARKETING. Google purchased YouTube and has over 1.3 BILLION users with more than 30 million visits per day! YouTube is also very important for local marketing because it offers SEO benefits. It's not uncommon to have a YouTube video rank on the first page of Google!
LinkedIn is the main platform used for BUSINESS NETWORKING. LinkedIn currently has over 460 MILLION members and allows you to make important connections for your business. They also allow you to advertise but this platform is primarily used for building relationships.
Twitter is the main platform for MICROBLOGGING. This platform has over 330 MILLION users and limits posts to 140 characters. Twitter users are constantly adding more content in real time, all the time. This platform is non-stop and is the fastest medium to reach your audience.
Pinterest is the go-to platform for VISUAL DISCOVERY. This platform has over 100 MILLION monthly users which are primarily consist of females. Pinterest allows their users to create boards, pin, save, and share images/ideas with what interests the consumers. This platform is one of the most useful for e-commerce.
Instagram is the platform used for VISUAL MARKETING. This growing platform has over 800 MILLION monthly users who communicate with both photos and videos. Marketers use this platform to capture a visual audience through the use of high-quality imagery and by adding tags. This platform now offers advertising which is done through Facebook's ad platform.
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To learn more about our local lead generation services, fill out the form to the right to request a FREE consultation with Mawnster Marketing. You may also call us if you'd prefer - (703) 895-0737
We will meet with you and discuss the specifics of your business and how our lead generation team can add new customers to it.
We will also discuss real actionable goals for your business so that we have a baseline to work from for our lead generation team. This allows us to track results and actually provide you with reports that matter and make sense to you.
Mawnster Marketing is a local business just like you, and we want to help other local businesses succeed and grow.