Why Do You Need A Website?
A website allows your business to create an online footprint for both your customers and the search engines. A properly built website should indicate to your customers that they are in the right place and can have their need serviced with the click of a button.
Websites VS. Landing Pages
What Is A Landing Page?
A landing page is simply a one-page website with one intention only, conversion. Landing pages are most effective when combined with proper advertising campaigns because they give your customer only one choice of action, contact your business.
Landing pages differ from websites in that a website is a source of information with many options for your customer to choose from. Successful landing pages do not have links to other pages and they only offer the information necessary to increase conversion rates. Typically your advertisement should do the educating and your landing page is only there to capture their information. When you start giving consumers too many options they can get overwhelmed easily and not take any action at all, resulting in them leaving the website.
Whether you're looking for just a landing page or a fully developed website, Mawnster Marketing can help! We specialize in making beautiful mobile-friendly web pages that match your business's goals. Contact us today if you're unsure as to which is more beneficial in your situation - (703) 895-0737
Why A Website Alone Isn't Enough
In a perfect world, you create a new website and all of your customers magically find their way to it. In the real world, that's not how it works. You could have the most amazingly well designed, user-friendly website and still not make any money from it. That's not okay with us.
Is your website costing you money or making you money?
If the only time a customer sees your website is when you send them there, your website is costing you money. There are many reasons why a website might not be sending you new business. The main reason is without a doubt a lack of traffic, this is where search engine optimization and pay per click ads come into play.
The next reason is a conversion issue. First and foremost, your website MUST be mobile-friendly because today's consumer is primarily on their mobile devices checking you out. If your website is not optimized for mobile devices, you better hope they're extremely loyal to you or in desperate need of help. The fact of the matter is consumers today are more impatient than ever and if your website takes too long to load or requires them to zoom in, you've lost them. To make matters worse (or better depending on which side you're on), search engines like Google are prioritizing websites that function well on smartphones.
Want A FREE Consultation?
To learn more about our web design services, fill out the form to the right to request a FREE consultation with Mawnster Marketing. You may also call us if you'd prefer - (703) 895-0737
We will meet with you and discuss the specifics of your business and how our website development team can add new customers to it.
We will also discuss real actionable goals for your business so that we have a baseline to work from for our website building team. This allows us to track results and actually provide you with reports that matter and make sense to you.
Mawnster Marketing is a local business just like you, and we want to help other local businesses succeed and grow.